Posts by Alex Gomez

Naturally Generating Empathy & Community

Aja Fonseca-Arnold grew up in a multicultural household. She is an Afro-Latina in America, which makes her a very powerful human being. Her power comes from the strength to seek answers for what she needed to live. In her quest, she turned to nature to find not only physical healing, but also spiritual rejuvenation. “Absolutely,…
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The Quarantini

This very refreshing cocktail is just the thing you need to celebrate a special occasion. It’s got a taste profile akin to a Cosmo, but better. You’ll need to use rosemary syrup in this, but don’t worry, we have the recipe for that here. Makes  1 serving Ingredients 1 tablespoon rosemary syrup (see recipe below)…
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Extraordinary Job Opportunities

An Evolving Coachella Valley Economy The Coachella Valley recovery from the financial meltdown of several years ago had seemed to be evolving through the last few years. As a destination resort area, visitors to the area continued to increase and new hotels and industrial hubs had been sprouting up across the Coachella Valley. Today, with…
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Where to Lift Your Experiences

A Model for Cannabis Consumption Lounges When you have spent more than 30 years studying all sorts of brands, you one day realize that the campaigns you worked on and promotions you developed were the experiences of the brands themselves. In the retail space, I was fortunate to have worked on brands like Vons Grocery,…
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At Least You Can Die Laughing

Culture, Featured
A book review of You Can’t Kill Me Twice (so please treat me right) by Charlyne Yi Photo Credit: Laura E. Davis To see Charlyne Yi (pronounced yee) in character actress roles, you wouldn’t think twice about how her twisted, unique and sharp wit pops from the movie screen. Let alone, how that transmits to…
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Pickle Juice for Hydration?

This is a new one old idea from ancient times. Did you know that before sports drinks like Gatorade or PowerAde became a thing, runners and athletes were known to drink pickle juice? They used it to replenish sodium and potassium which helped them reduce muscle cramps and speed up recovery after exercising. Sodium is…
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An Adventure in Hydrating

It’s 1981 and L.A. is in a heat wave the week before Labor Day. Working retail in those days put us at ground zero of the Downtown L.A. energy from the garment district, the old financial district, to the flower mart, to the produce market and back around to the jewelry district. The Dodgers were…
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